Dalton Agency Recognized As A Google Favorite Place

Posted by @OmarrCantu in Advertising, Advertisning apps, DaltonAgency, DaltonAgencyOrlando, google

The Dalton Agency - Orlando Office has been selected to join Google's national list as a "Google Favorite Place" based on site traffic and brand recognition. Only 100,000 business were selected of the 1 Million plus local businesses listed on Google Maps. As part of Google's commitment to local business listings, the search giant has created a storefront program that ties into Google Maps. Dalton Agency's Orlando office was added to to the search database on July 1, 2009.

Earlier this week, storefront window stickers bearing the Google Maps logo and QR code were distributed national to the most popular businesses in Google's Local Business Center Database. Now anyone can take a photo of the QR barcode which looks similar to an augmented reality barcode with their enabled smartphones such as iPhone, Android and most BlackBerry handsets. Using the code-scanning application, consumers will be able to scan the code and gain instant access to business information such as maps, reviews, photos, videos, and more. This will also link the business lising to other similar applications such as Yelp! which offers similar branded services.

According to CNET's Relevant Results blog by Tom Krazit, "The company analyzed which local listings were generating the most activity, and declared those to be "Favorite Places on Google," and therefore eligible for the sticker promotion. Shoppers who happen by the store can scan the sticker to bring up the business' Place Page with listing information as well as reviews, photos, and links to sites with more information about the business."

Dalton Agency is the agency of record for such major brands as McDonlad's®, Beall's®, military contractor BAE Systems®, Jacksonville Jaguars®, and medical company Biomet Microfixation®.

Dalton Agency can be found on Twitter as @DaltonAgency.

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Dalton Agency Brings McDonald's Street Marketing To Life

Posted by @OmarrCantu in experiential marketing, field marketing, non-traditional marketing

Dalton Agency Brings McDonald's® Street Marketing To Life

Dalton Agency's largest client McDonald's is all about community and having fun and what better way to embody the family friendly values of the Golden Arches than bringing the brand to life. The Mickey D's® Street Teams in the Jacksonville, Savannah, and Orlando markets have been successful doing so by creating new and innovative ways to engage the consumer in the places where they work and play by using street, guerrilla, and experiential mediums in many various forms.

When trying to engage the consumer through field marketing, Dalton Agency's primary goal is to maximize impressions by allowing the consumer to touch, feel, see, and taste the brand and ultimately owning the event whenever possible. Dalton Agency creates market ownership by using tools such as 15' tall inflatable Golden Arches, the Mickey D's Ice Breakerz Break Dancing Team, mobile sampling unit, Angus Third Pounder Burger Guerrilla Stunts, giant Frappé scavenger hunts, and by utilizing radio and television personality endorsers at events.

The Mickey D's Street Team has been involved with such major events as Red, Hot & Boom, July 4th Celebration, in Altamonte Springs, FL with an estimated attendance of 200,000, The Ancient City Crawfish Boil in St. Augustine, FL with guest performances by Snoop Dogg, 3 Doors Down, and The Presidents of the United States of America, and The St. Patrick's Day Celebration in Savannah, GA with an estimated 400,000 in attendance.

In 2009, the Dalton Agency's Orlando Street Team boasts approximately 1 Million direct impressions through its field marketing program.